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The Report projects total U. The full report is available to Jack Myers subscribers. The newly recalibrated data includes 57 media and marketing categories and, for the first time in any advertising analysis, breaks down digital and traditional investments for 14 traditional media and marketing categories.
Consumer print magazine advertising is projected to increase 1. The report eliminates the traditional barriers between above and below-the-line marketing budgets. Marketers are integrating their budget allocations to reflect the increasing cross-over between their marketing and sales functions, which have historically been separated.
Most Facebook advertising is accounted for within the new Online Originated Display Advertising category, is which increasing 9. In early December, Jack Myers Media Business Report will release forecasts for andwith long-term forecasts for both traditional and digital investments through While the data has been aggregated from multiple sources, the digital spending estimates for traditional media are based on primary research and input from industry experts.
Since this is the first effort to develop such detailed insights, readers are encouraged to share insights and comments on the accuracy of this data. To comment, visit www. For subscription information, visit www. Jack Myers can be contacted directly at jm jackmyers.
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Investment philosophy. Maximizing return: on investments, Silverado's focus is on value-add real estate projects. Our strategy is founded on a methodology that brings together experience and expertise to provide a strong foundation for success for our operating .
Find your next deal, sell your stuff. Buy and sell with people you can trust. Frank Russo Senior Vice President, Risk and Legal Affairs. Frank is responsible for Silverado’s companywide risk management program, which includes Legal, Professional Insurance and Associate & Resident Safety. He has written several featured magazine articles and is a regular expert speaker and commentator at industry and business.
Jack Myers. Jack Myers is the nation’s leading Media Ecologist and is an Academy and Emmy Award nominee for Best Documentary Feature, author of four books and executive producer of GE Focus Forward Films, winner of the Tribeca Film Festival Disruption Award.